Its strategy rests on two beliefs: first, a global product offers economies of scale with which local brands cannot compete, and second, consumers in the 21st century are drawn to "global" as a concept.

主干：Its strategy rests (on...)

主句用了rest on短語(yǔ)。冒號(hào)后的first...and second...用以解釋說(shuō)明冒號(hào)前的two beliefs，可以看做是該名詞短語(yǔ)的同位成分。with which引導(dǎo)定語(yǔ)從句修飾economies of scale(規(guī)模經(jīng)濟(jì))。句末的be drawn to表示“為...所吸引”，as a concept介詞短語(yǔ)作global的后置定語(yǔ)，“作為概念的全球化”，或“全球化概念”。

譯文：公司的策略基于兩個(gè)信念：首先，全球性的產(chǎn)品能夠提供地方品牌無(wú)法與之競(jìng)爭(zhēng)的規(guī)模經(jīng)濟(jì);其次，21世紀(jì)的消費(fèi)者認(rèn)可“全球”這個(gè)概念。

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